Back to the future for gin | Scottish Licensed Trade News

Scottish Licensed Trade News

Back to the future for gin

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Gordon's-NEW-LOOK-2016-2Gordon’s gin has been given a facelift in the form of a new-look bottle.
Being rolled out to the on-trade this month,the new bottle is taller and narrower than its predecessor, and is intended to highlight the heritage of the brand, which was established in 1769.
Faith Holland, head of on-trade category development at parent company Diageo GB, said the new design is “bold, distinctive and contemporary”.

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