The Seedlip range of non-alcoholic spirits was created by entrepreneur Ben Branson (pictured) and will benefit from the funding, mentoring and other support given to Distill Ventures projects. Diageo holds a minority stake in the brand.
“We are hugely excited to confirm our investment, through Distill Ventures, in Seedlip, the world’s first distilled non-alcoholic spirit,” said Helen Michaels, global innovation director in Diageo’s futures team.
“Seedlip is a company of exceptional quality with a visionary founder offering a ‘sophisticated alternative’ to alcoholic drinks.”
Seedlip Spice 94 and Seedlip Garden 108 are priced £27.99 each.