Licensees in East Dunbartonshire joined forces last week for a campaign to promote a 125ml measure of wine alongside more traditional 175ml and 250ml sizes.
More than 90 licensees have signed up to the campaign’s initial trial, which will run until July 10, during which time participating bars, restaurants and hotels will extend their range of options for customers while driving awareness of the smaller measure.
The move follows the release of a survey carried out on behalf of a partnership working initiative involving the Scottish Government, the Scottish Alcohol Industry Partnership and licensing advisors at East Dunbartonshire Council, which found that 71% of respondents in East Dunbartonshire would support the introduction of a smaller wine measure.
Speaking at the campaign launch, SLTA chief executive Paul Waterson said it is “becoming increasingly clear” that customers expect “more choice” in the on-trade.
“The 125ml wine glass campaign is responding to that trend,” he said.