Some classic fruits of the summer have found themselves all mixed up thanks to soft drinks brand Vimto.
Parent firm Nichols has been rolling the soft drinks brand’s new variant Vimto Remix – a blend of mango, strawberry and pineapple, combined with Vimto’s ‘secret recipe’ – to the UK on-trade.
The blended fruit variant was launched to meet what Nichols identified as a consumer demand for “flavour innovation” and variety in the soft drinks category.
Vimto Remix has been launched in still and carbonated formats and is available in either 500ml bottle or 330ml can format.
Nick Yates, trading director for Vimto out of home, said the firm is “excited to see Vimto Remix rolling out”.
“We are confident the new range is going to appeal to both old and new fans of Vimto,” said Yates.
