A category that evolves over time
Neil MacDonald, regional sales manager at Vimto, talks soft drinks with SLTN …
Let the soft sales soar
Make the most of the seasonal lift IT may not feel like it yet, but warmer weather is on the way and with it the potential to sell a serious volume of soft …
A greater part of the on-trade mix
Firms reckon soft drinks are now more popular than ever IN recent years, the trade has been in a state of flux, with customer expectations and desires …
Heating up sales
The nights are as long as they are going to get and the days – if occasionally a bit wet – are warming up, which puts refreshing drinks in the driving …
Fruits for the season
Some classic fruits of the summer have found themselves all mixed up thanks to soft drinks brand Vimto. Parent firm Nichols has been rolling the soft drinks …
Vimto adds a remix to its range
The firm behind Vimto has launched a new sub-brand of the drink, dubbed Vimto Remix. Available to both the on and off-trades, the new drink has been launched …
Soft drinks firm targets free-trade
Vimto to build sales through focus on free and managed outlets Soft drinks and dispense firm Nichols, owner of Vimto, is targeting significant growth in the …
Vimto gets in shape with sports launch
THE firm behind Vimto has expanded the soft drinks range in the on-trade with the introduction of a 250ml sugar-free ‘Sportscap Mini’ format. Designed to …
