Direct approach by Tennent’s

Tennent’s has launched a new online ordering system for the Scottish on-trade

The Tennent’s Direct system allows publicans to place an order at any time of day or night, and choose from more than 2000 beer, cider, wines and spirits brands available from Tennent’s.

Alan Hay
Tennet’s on-trade sales director Alan Hay

As well as offering operators promotional offers, the system also allows users to add stock to their shopping basket as they run out, and then ‘check out’ at the end of a week when it comes to placing an order.

Hundreds of customers are said to have already signed up to using the new “bespoke” system, with Tennent’s aiming to have over a thousand customers using Tennent’s Direct by the end of this year.

Dylis Robertson, who runs the Airlie Arms Hotel in Kirriemuir, said Tennent’s Direct is simple to use and has “great features that help our business”.

“Being able to update our stock order as we run out of items throughout the week means we never forget to order anything and as a result are never short,” said Robertson.

“It’s also great to be able to view our last 14 weeks order history, new products available and the latest offers that relate to our business.”

Alan Hay, Tennent’s sales director on-trade, said the new system is another example of Tennent’s commitment to Scotland’s hospitality industry.

Having received “great feedback” from the licensees who have used Tennent’s Direct so far, Hay said he is confident more customers will sign up.

“Given its convenience and obvious benefit for customers, we look forward to welcoming many more of our customers to Tennent’s Direct in the months ahead and will continue to update and improve the functionality of the system to meet our customers’ needs,” said Hay.

“As a brand-led wholesale business we’re able to offer a true one stop shop and excellent customer service to the licensed trade and with the added convenience of Tennent’s Direct, there’s no reason to go anywhere else.”