Tennet’s has launched a new on-trade promotion offering consumers the chance to win a range of prizes when they purchase a pint of Tennent’s Lager.
The ‘It’s Our Shout’ campaign gives pub-goers the chance to win a range of prizes – from iPads and Tennent’s portable phone chargers to Spotify and drink vouchers – through special Tennent’s scratch cards to be given to customers when they purchase a pint.
Participating outlets will receive point of sale kits, including posters, table talkers, drip mats and bar runners, to highlight the promotion, which runs until the end of May.
Nicola Henderson, on-trade marketing manager for Tennent’s, said: “It’s Our Shout is incredibly simple for both outlets and their customers, and with lots of great prizes up for grabs, we’re sure it will go down a treat with Tennent’s Lager drinkers in pubs, clubs, bars and restaurants this spring.”
