The firm behind Schweppes has launched a campaign aimed at positioning the soft drinks and mixer brand as a premium option for adult consumers.
The campaign comprises a packaging revamp and a series of marketing initiatives.
From this month, Schweppes 200ml mixers are being rolled out to the on-trade with a new look that includes a black label featuring the tag line ‘creator of bubbles since 1783’.
The packaging revamp is being supported by a marketing campaign that includes point of sale, outdoor and cinema advertising and a digital campaign showcasing perfect serves for Schweppes products.
The current campaign is the first in a series of investments planned by Coca-Cola Enterprises (CCE), the firm behind Schweppes in the UK, for this year.
CCE’s Simon Harrison said the brand will “benefit from a bold new look that drives home the brand’s unique heritage, distinctive sharp taste and premium quality”.
“Many people are not aware that the founder of Schweppes actually created the art of bottling the bubble, and the brand has been perfecting the product since then to make it a proven consumer favourite,” said Harrison.
“With mixers performing well, we have impressive plans for Schweppes this year, and this is the first in a line of activations that will encourage trial and build brand loyalty by emphasising Schweppes taste preference, distinctive British style and sharp sense of humour.”
