THE Campaign for Real Ale (CAMRA) has announced a major review of its organisation which could see it move away from the arena of cask ale.
The consumer group, which was founded 45 years ago, is currently consulting with its 177,000 members on what they think the organisation’s focus should be moving forward.
Dubbed ‘the revitalisation project’, the initiative will include a members survey as well as 50 consultation meetings around the UK.
Options for the future of the group include broadening its focus to take in other types of beer – and a wider range of alcoholic drinks – or going in the opposite direction to strip out any of the organisation’s ‘subsidiary’ issues – such as pubs – to focus exclusively on cask-conditioned beer.
The project is being headed by CAMRA co-founder Michael Hardman.
“CAMRA has sometimes been criticised for failing to move with the times, being old-fashioned and reactionary, and failing to embrace developments in the pub and beer industry such as craft beer,” said Hardman.
“This is the chance for our members to tell us who we should represent in the future and what we should be campaigning for.”