Crabbie’s alcoholic ginger beer has been signed as an official sponsor of Scottish Rugby until the end of the 2017 season.
The deal, which begins immediately, sees Crabbie’s receive pouring rights at Murrayfield and branding rights at both Edinburgh Rugby and Glasgow Warriors.
The brand will also be a sponsor of the 1872 Scottish Cup trophy.
Crabbie’s owner Halewood International will be supporting the sponsorship with a marketing campaign that will include activity around high-profile rugby events.
“We are thrilled to become an official partner of Scottish Rugby,” said Claire Kelly, marketing controller at Halewood International.
“We’re very proud of our Scottish heritage and we are excited to bring the Crabbie’s brand to the devoted and passionate fan base.
“The partnership gives Crabbie’s a new platform to showcase our product to consumers, both at home and internationally.”
Toni Blackhurst, head of marketing and sponsorship at Scottish Rugby, said: “We are delighted to announce this partnership with a brand with so much heritage and history in Scotland. We believe that this relationship will be a win-win in enhancing our matchday offering for fans and we look forward to a successful partnership between Scottish Rugby and Crabbie’s.”
