Brewer makes calorie move

Tennent’s to take lager’s nutritional information to on-trade

Tennent Caledonian has introduced nutritional information, including the number of calories, to cans and bottles of Tennent’s Lager – and the brewer plans to further extend its nutritional awareness campaign into the on-trade.
The Glasgow-based brewer has plans to extend the visibility of nutritional information on its brands to pubs, bars, clubs and restaurants by displaying information on drip mats.

Nutritional information is also expected to appear on other brands owned by Tennent’s parent company, C&C Group, throughout the next year; the firm counts Magners Irish Cider, Caledonia Best and Belgian beer Heverlee amongst its brands.
Tennent Caledonian managing director Alastair Campbell said the brewer “wanted to further extend our commitment to promote the responsible consumption of alcohol”.
“We are introducing calorie information onto our cans to ensure people can make an informed decision,” said Campbell.
“There is increasing interest amongst consumers around the nutritional content of food and drink that they consume.”
Speaking at a launch event for the nutritional information packaging, public health minister Maureen Watt said the Scottish Government “supports any measures which will deliver improved alcohol product labelling”. “Raising awareness on alcohol labels is an important tool to allow consumers to make informed, positive lifestyle choices, change their drinking habits and drink more responsibly,” said Watt.
The introduction of nutritional information to Tennent’s packaging follows the launch of a nutritional and alcohol information website by spirits giant Diageo. The DrinkiQ site provides nutrition, calorie and alcohol information on Diageo’s brands.