Diageo has introduced a limited edition bottle design for its premium vodka brand, Cîroc, to mark the launch of comedy sequel Zoolander 2.
The special Derek Zoolander Blue Steel design is a homage to Zoolander’s ‘blue steel’ modelling pose, made famous in the original Zoolander film.
The somewhat intellectually-challenged male model, played by Ben Stiller, returns to cinemas this month.
The bottle was designed in collaboration with photographer Mario Testino, who has been working with Cîroc on a number of limited edition releases.
“Zoolander 2 is set to be one of the biggest blockbuster films of 2016 so this partnership is a hugely exciting project for Cîroc and for our customers both in the on and off-trade,” said Sam Reader, marketing director, Europe, at Diageo Reserve.
“The super-premium spirits market is growing fast as consumers are willing to spend more on luxury drinks and Cîroc is driving much of the excitement in the vodka category. This limited edition bottle is a fun addition to the range that will appeal to both fans of the brand and fans of the film.”
The bottle is available from wholesalers now.