Tennent’s drops Wallaces branding

Wallace’s TCB, the wholesale firm acquired by Tennent Caledonian two years ago, has been rebranded as Tennent’s.

The rebranding coincides with a 12-month price-freeze for the company’s independent on-trade customers.


Tennent Caledonian managing director, Alastair Campbell, said the business is “committed to delivering a fantastic service and the widest portfolio of products for our customers”.

“We’ve listened to our customers and will be placing the iconic Tennent’s name back at the heart of our business,” said Campbell.

“With Wallaces Express trading since 1875 and Tennent’s since 1556, we have a proud shared heritage of serving Scotland’s independent on-trade and we look forward to continuing this.”