Snowman set for screen return | Scottish Licensed Trade News

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Snowman set for screen return

The firm behind Irn-Bru is bringing back its famous ‘Snowman’ advert in time for Christmas.

IRN-BRU Snowman Image 1[9]
AG Barr has announced that the advertisement will return to screens from December 1, and this year it will be backed by a “high-impact” media campaign incorporating public relations, digital and social media activity.
The soft drinks firm also unveiled plans to release a new Christmas advert for the brand, claimed to be the first in ten years, to be launched on a “digital platform”.
The online ad is said to be a continuation of the Irn-Bru ‘Gets You Through’ campaign which returned to screens earlier this year as part of AG Barr’s ongoing £6 million investment in promoting the brand in 2015.
Adrian Troy, head of marketing at AG Barr, said that the Irn-Bru snowman advert “has won a place in Scottish consumers’ hearts” and that the firm expects the brand “to be in high demand this Christmas”.

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