Soft drinks firm Britvic has introduced a new J20 variant to the on-trade in the run up to Christmas.
It claims J2O Midnight Amber will “sprinkle some magic” onto winter sales of soft drinks.
The limited edition variant uses orange, lemon and mandarin fruit juices, blended with a winter spice flavour. It is being promoted both as a soft drink in its own right and as an ingredient in cocktails and mocktails.
The brand will benefit from a claimed £2 million investment between October and December, including in-outlet activity, digital and social media, PR and TV advertising.
Kevin McNair, GB marketing director at Britvic Soft Drinks, said: “Thanks to its exceptional versatility and supporting activity, we’re positive that the new J2O Midnight Amber will continue to deliver for publicans in 2015 by enticing new consumers to try this year’s fantasy-themed juice drink.”
