Cider maker Aston Manor has secured a deal with pub group Marston’s, which will see the cider maker supplying draught versions of its Kingstone Press brand to venues across the Marston’s estate.
The deal, which will run for at least three years, will see Kingstone Press available on draught in Marston’s outlets immediately, before a Wild Berry variant follows at a later date.
It is said to be the first time Aston Manor has secured a partnership of this scale with a national on-trade operator.
Glen Friel, sales and marketing director at Aston Manor, said: “We are delighted to be working with Marston’s, a great business, local to us and with national reach.
“This is a really big step towards us achieving our goal of growing Kingstone Press into a nationally distributed, top ten draught cider brand.”
Friel added that the deal with Marston’s, together with partnerships with Rugby League and Tough Mudder, is “creating a platform for greater national awareness and consumer engagement” for the Kingstone Press brand.
Simon Barnes, director of on-trade at Marston’s, said the deal with Aston Manor made “absolute sense”.
“More and more we are noticing our customers are responding to consumer demand for a wider range of draught cider on the bar,” said Barnes.
“With Kingstone Press we’ve got a great tasting, authentic cider with genuine regional provenance which will provide a real point of difference.”