Spiced rum brand on the road | Scottish Licensed Trade News

Scottish Licensed Trade News

Spiced rum brand on the road

Posted on by in Rum

Spiced rum brand Sailor Jerry took to the road last month for a 15-date programme of live music, food and drink.
The initiative, titled The Ride 2015, saw the William Grant & Sons-owned brand hosting events in Edinburgh and Glasgow as well as locations in England and Wales.

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“All William Grant & Sons brands stand for something that makes them truly iconic,” said Dave Hort, senior brand manager for Sailor Jerry at William Grant & Sons.
“As a brand, Sailor Jerry honours the man himself – Norman Collins: his attitude towards life, ideals of hard work, and high standards of craftsmanship.
“The Ride 2015 was all about rallying a group of authentic, straight-talking, freethinking people to help map out the experience of a lifetime, Sailor Jerry style.”

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