Spiced rum brand on the road

Spiced rum brand Sailor Jerry took to the road last month for a 15-date programme of live music, food and drink.
The initiative, titled The Ride 2015, saw the William Grant & Sons-owned brand hosting events in Edinburgh and Glasgow as well as locations in England and Wales.

“All William Grant & Sons brands stand for something that makes them truly iconic,” said Dave Hort, senior brand manager for Sailor Jerry at William Grant & Sons.
“As a brand, Sailor Jerry honours the man himself – Norman Collins: his attitude towards life, ideals of hard work, and high standards of craftsmanship.
“The Ride 2015 was all about rallying a group of authentic, straight-talking, freethinking people to help map out the experience of a lifetime, Sailor Jerry style.”