New mixer joins the Q | Scottish Licensed Trade News

Scottish Licensed Trade News

New mixer joins the Q

The firm behind soft drinks brand Qcumber is set to launch a new mixer next month.
Qcumber Premium Mixer, which will be available in 200ml bottles, is said to offer a “higher carbonation level” than the brand’s existing soft drink variants. It is also said to be lower in calories.

026_Qcumber Premium Mixer bottle

The new product is being showcased this month ahead of its launch in October; sampling activity is planned for November in a bid to build awareness of the new drink.
Graham Carr-Smith, creator of the cucumber-flavoured drinks brand, said the new variant aims to build on “consumer-driven momentum which has seen Qcumber soft drink frequently being used as a mixer”.

“We already know that consumers think our cucumber-flavoured products are perfect for making long mixed drinks with so we’re expecting big things from our new Qcumber Premium Mixer,” he said.

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