Sambuca goes long for summer | Scottish Licensed Trade News

Scottish Licensed Trade News

Sambuca goes long for summer

The firm behind Sambuca brand Antica has reported strong demand for its long summer serves.

Antica Sambuca drinks

Distributor Hi-Spirits said there had been a 20% uplift in on-trade orders for the Antica Sambuca Flavours range since July as consumers swapped sambuca shots for long drinks served over ice. The firm also reported a “sharp increase in demand” for its summer point of sale kits, which promote five “simple-to-make and profitable” Antica-based long serves; the kits include four Antica-branded pitchers, as well as posters, menus, bunting and table talkers.

Dan Bolton, managing director of Hi-Spirits, said the five long drinks promoted this year have been the “most popular” to date.

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