Sambuca goes long for summer

The firm behind Sambuca brand Antica has reported strong demand for its long summer serves.

Antica Sambuca drinks

Distributor Hi-Spirits said there had been a 20% uplift in on-trade orders for the Antica Sambuca Flavours range since July as consumers swapped sambuca shots for long drinks served over ice. The firm also reported a “sharp increase in demand” for its summer point of sale kits, which promote five “simple-to-make and profitable” Antica-based long serves; the kits include four Antica-branded pitchers, as well as posters, menus, bunting and table talkers.

Dan Bolton, managing director of Hi-Spirits, said the five long drinks promoted this year have been the “most popular” to date.