Diageo site aims to spirit up sales

DRINKS producer Diageo has launched a new website to help publicans and licensees take advantage of the “huge growth opportunity” in the spirits category.

010_Diageo cocktail

The website, www.spirits-revolution.com, will highlight that a spirit-based drink with a mixer can be the “most profitable drink” for a licensee. It also offers advice, hints and tips to operators and bar staff on how they can make simple changes to deliver extra sales and increase profits.

Faith Holland, head of on-trade category development, said: “We are now launching spirits-revolution.com to give all licensees access to ideas on how they can inspire, sell and serve more spirits. We hope licensees take advantage of this portal and use our advice to drive spirit sales within their outlets.”