New ad campaign springs into action | Scottish Licensed Trade News

Scottish Licensed Trade News

New ad campaign springs into action

HIGHLAND Spring has launched a new marketing and sponsorship campaign encouraging families to get active and enjoy tennis.

After being named the official bottled water of the Lawn Tennis Association, the company launched its ‘Everyone For Tennis’ campaign this month with a TV ad.

Highland Spring - Everyone For Tennis - Ad Still[1]

It features a cast of children, bored of being stuck indoors, who are transported into parks where they can get active and enjoy tennis.

Outdoor advertising, PR, digital and social media activity will also form part of the marketing campaign.

Schools, parks and tennis venues will also be encouraged to host tennis coaching sessions as part of the Highland Spring Mini Tennis Month.

Andrea McQuaid, head of brand marketing, said: “‘Everyone for Tennis’ is an exciting direction for the brand that will inspire parents and kids to get moving and have fun, whatever their ability and wherever they are. The campaign is all about helping combat misperceptions around access to tennis, driving excitement as well as participation, and ultimately increasing footfall to the bottled water fixture during a key seasonal period for the bottled water category.”

The campaign also includes weekly prize draws, which kicked off this month and run till June 29 with a final draw on December 7.

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