Alcohol-free move for beer

San Miguel1

CARLSBERG UK has introduced two alcohol-free variants of Spanish beer brand San Miguel in the UK.

Initially launching in the off-trade, San Miguel 0.0% will be available from this month with San Miguel 0.0% Limon to follow in March.

San Miguel 0.0% is available in a 330ml bottle format while San Miguel 0.0% Limon, an alcohol-free lager with lemon juice, will be available in a 330ml can.

David Scott of Carlsberg UK said there were several factors which influenced the launch of the new alcohol-free products.

“The insight is showing there is consumer desire for great-tasting 0.0% beers, providing that same refreshing lager taste, for occasions when alcohol may not be a suitable choice,” said Scott.

“Research suggests that alcohol-free beers will play an important role in attracting different demographics into the beer category in the future. Therefore our customers can expect further innovation in the alcohol-free market from Carlsberg UK during 2015.”