Chocolat Luxe team celebrates
DIAGEO has unveiled the winners of its latest Marketing Excellence Awards (MEA).
• Baileys’ Chocolat Luxe variant.
The annual event rewards the most creative and effective European marketing campaigns from the company’s drinks portfolio over the past year.
Among the winners was the brand team for Baileys.
Chris Lock, who was category marketing director for the brand’s Chocolat Luxe campaign, said: “We’re delighted to have won – Baileys Chocolat Luxe is an incredibly innovative product, but its success is largely down to the brilliant marketing and advertising campaigns behind it. I’m proud to say that these delivered some excellent results.”