Smirnoff filters pretence

• Smirnoff owner Diageo said the new ad aims to show the ‘two worlds’ of a night out.

SMIRNOFF is the focus of a major new marketing campaign spanning TV, outdoor and digital ads.

Parent company Diageo said the advert is intended to highlight the contrasting ‘two worlds’ of a night out – “one before the pretentious stuff has been filtered out and one after”.
Louise McKerrow, marketing director for Smirnoff Western Europe, said: “Smirnoff wants to make good times better for the many.
“Our new TV spot showcases how good times can be better if you ‘filter’ out the unnecessary pretence that can get in the way of a great night out.”