Mixing it up in the fridge

• The new-look Schweppes mixer range.

THE SCHWEPPES mixer range has been revamped to appeal to a younger audience.

Coca-Cola Enterprises (CCE) has introduced refreshed packaging for the range.
The company has said it hopes the design changes will help to increase visibility at the bar, as well as increase popularity with younger consumers.
The investment follows the introduction of new designs for the retail sector.
Wes McKenna, sales director – cold at Coca-Cola Enterprises, said: “We’re pleased to bring our new packaging design into pubs and bars, as we continue our investment in Schweppes. As an iconic brand with more than 230 years’ heritage, the new packaging design aims to drive the popularity of Schweppes among its target demographic, and we will be working closely with licensees to maximise the sales potential this refresh represents.”