THE Shepton Mallet Cider Mill has given its K Cider brand a packaging revamp.
The new design for the 8.4% ABV cider features the brand’s red ‘K’ symbol on a black can with a gold coloured top and red ring pull, also branded with the ‘K’ mark.
The new look coincides with the introduction of a 330ml format which is available to the on and off-trades along with 440ml and 500ml formats.
John Edwards, marketing director for The Shepton Mallet Cider Mill (part of C&C Group), said K Cider has “always stood apart from its competitors”.
“The impactful new look reflects the premium quality of the product and its positioning for premium drinking occasions, whilst ensuring superior standout on shelf,” said Edwards.
“Significant investment has been committed to the brand with striking new POS items supporting the brand refresh across the trade.”