WHYTE & Mackay took its latest campaign to new heights last week by opening a pub at the top of Clydebank’s Titan crane.
The pop-up bar, named The Lion’s Clyde, hosted local Whyte & Mackay on-trade customers as well as members of the public.
The event was part of the ‘We Are’ marketing campaign for the brand and is supported by POS materials and outdoor advertising.
Steven Pearson, global marketing director at Whyte & Mackay, said the activity “is about acknowledging our Clyde-built roots in this important year for Glasgow”.
“We have a lot more planned for the brand over the next 18 months in both the on and off-trades and we are confident The Lion’s Clyde will put the brand firmly in the forefront of consumer’s minds,” said Pearson.