HEINEKEN UK has launched a marketing campaign for its new packaged cider brand Old Mout.
The activity, which kicked off earlier this month, aims to promote the brand’s New Zealand heritage, urging drinkers to “get the Kiwi taste for adventure”.
The cider is being promoted across outdoor and print media advertising, digital marketing activity and through sampling activity.
Michael Gillane, brand director for cider at Heineken, said the campaign “brings to life the quirky, playful spirit of the Kiwis through a series of creative executions, which link the exciting cider flavours of passionfruit and apple, kiwi and lime and summer berries with adventurous experiences associated with life in New Zealand”.
