Company looks to grow sales and production following rebrand
THE Isle of Skye Brewing Co has relaunched its range of beers as it aims to grow its presence in the on-trade.
As part of the makeover, the brewer has renamed its beers and introduced new-look packaging, which is said to be more contemporary than the previous design.
Following the rebrand Skye’s Red Cuillin beer has become Skye Red; Black Cuillin is now Skye Black; and Hebridean Gold is called Skye Gold. Its Blaven beer has retained its name. The beers, which are produced to the same recipes as before the rebrand, are available in both bottled and draught formats.
Skye managing director Kenny Webster, who joined the company last year and has invested in the business, said although the brewery has been creating “outstanding craft beer” for some time, “it didn’t have the image or sales support to properly do it justice”.
“It was a bit old fashioned looking and I knew there was an opportunity to bring Skye back up to date and spark people’s interest again, so I was delighted to invest and get involved,” said Webster.
“The current obsession that drinkers have with craft is to do with the fact that people are bored with mass-produced, generic brands.
“They want beer with character; from its taste, to its look and the story behind it. As a result of the changes we’ve made, Skye is now packed with personality, both inside and out.”
In addition to the relaunch Webster said Isle of Skye Brewing Co aims to increase its annual production of 250,000 litres by 30%.