Raise a glass to the Captain | Scottish Licensed Trade News

Scottish Licensed Trade News

Raise a glass to the Captain

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DIAGEO has introduced a new branded tankard for its Captain Morgan brand.

The company claims the brand is in double-digit growth in the on-trade, and the new tankard has been introduced to help grow sales and “drive excitement in-outlet”.
“Consumers are looking for something different on a night out and the tankard gives them the opportunity to try something new,” said Sarah Browne at Diageo.

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