Trade urged to tell its tales

New tourism campaign to promote stories behind pubs

• Robert Burns (aka Donald Kay) toasts the launch of the campaign.
• Robert Burns (aka Donald Kay) toasts the launch of the campaign.

WAS your pub a favourite haunt of one of Scotland’s literary giants? Are there spooky goings on in your cellar? Was new musical talent discovered in your venue? Or does your outlet occupy a unique location?

If so, a new pubs tourism initiative wants to hear about it.
The SLTA has joined forces with VisitScotland, Tennent’s and Diageo to search for the stories behind Scotland’s pubs.
The Scotland’s Pubs and Bars – A Story to Tell campaign will see around 100 outlets from across Scotland secure a spot on a dedicated website and app, as well as promotion through social media. Each outlet will nominate a member of staff as its ‘resident storyteller’, whose job it will be to regale customers with the story behind the bar.
SLTA chief executive Paul Waterson said the campaign aims to bring the stories behind Scotland’s pubs and bars to life for visitors.
“The vast majority of Scottish pubs and bars have an individuality and character all of their own and many have a unique, interesting, entertaining story to tell,” he said.
“The SLTA, together with Diageo, Tennent’s and VisitScotland, are going to make use of these great stories, to publicise the fact that our licensed trade premises continue to be the heart and soul of the Scottish social scene and a real selling point for tourism.”
VisitScotland chair Mike Cantlay said the initiative is about “telling stories and enriching the overall visitor experience”.
Operators can nominate their outlet at