Scotch whisky exports increase

THE value of Scotch whisky exports grew by 11% in the first six months of 2013 to nearly £2 billion, according to new figures from the Scotch Whisky Association (SWA).

The trade group attributed the success to a strong performance for Scotch whisky in established markets such as the United States (up 29%), Germany (up 28%) and France (up 6%), as well as what was described as “rapid growth” in South American countries such as Mexico (up 67%), Panama (up 86%) and Brazil (up 42%).
Exports to South Africa also grew, by 24%, with the market now said to be the seventh-largest overseas territory for Scotch whisky.
“Demand for Scotch whisky from mature and emerging markets around the world grew strongly in the first half of this year after a slow start in 2012,” said SWA chief executive Gavin Hewitt.
“While these figures provide a snapshot of what is happening with exports, the industry is confident this expansion will continue. Significant new investment in the industry in Scotland by Scotch whisky producers reflects the belief that growth will be sustainable.”
Volumes also increased in the first six months of the year, up 9% compared to 2012.