Sourz Mango is the first permanent new addition to the range in two years, joining the Apple, Raspberry, Cherry, Tropical and Blackcurrant variants. It was chosen after more than half (54%) of the brand’s 507,000 Facebook community voted for it.
Mango’s launch will be backed by the ‘Unforgettable Summerz with Sourz’ campaign, which includes digital and social media activity and an on-trade sampling campaign.
Eileen Livingston, marketing controller for Sourz at distributor Maxxium UK, said: “Launching Sourz Mango is about delivering an innovative and exciting new flavour for fans and, importantly, making them part of its development.”
Image – Sourz Mango has an ABV of 15%.