HEINZ Foodservice will launch its latest summer sauces campaign to caterers this month.
As part of the ‘Summer of Prizes’ promotional giveaway, the first 3000 customers to contact the Heinz Foodservice customer careline will be able to claim a promotional kit, which includes a table-top caddy filled with Heinz sauces.
Scratch cards will also be included in the kit, giving Heinz customers the chance to win a range of prizes, including picnic and party sets, Heinz paring knives, Sabatier carving sets and barbecues.
Michelle Smith of Heinz said the activity is designed to be fun but also highlight a “serious business case for stocking well-known brands”.
“Having delicious Heinz sauces on the table helps caterers keep their customers happy – and can turn a great meal into a moment to remember,” she said.
Image – The new promotional campaign is due to kick off this month.