DIAGEO has launched a new Quality Accreditation programme for Guinness.
The initiative, launched this month, will see Diageo reps visit on-trade outlets to train staff how to pour the perfect pint of Guinness.
Participating outlets will also receive new fonts, branded point of sale materials, including beer mats and bar runners, and an accreditation plaque. The programme will run for three months, with reps expected to visit 3000 managed, leased and tenanted outlets by the end of June.
