VODKA drinkers are being asked to share their ideas for a good night out as part of a new marketing campaign for Smirnoff.
The activity is targeting consumers in the UK and across western Europe, inviting them to share their ‘nightlife experiences’ through YouTube, Facebook and Twitter using the hashtag #YoursForTheMaking. The best ideas will then be brought to life in the on-trade through Smirnoff Nightlife Experiments, and in the off-trade, where consumers can buy party accessories.
“Smirnoff has been pioneering new and unique nightlife experiences throughout its history,” said Emma Sherwood-Smith, marketing manager for Smirnoff at Diageo. “Now with #YoursForTheMaking we are asking our consumers to unleash their own inner spirit of inventiveness in their drinks and nightlife choices in order to have an even better time.
“We are working with leading nightlife curators to inspire and facilitate innovative new nightlife ideas, which continue to challenge conventions and inspire people to try something new”.
The new Smirnoff ad is on TV now.
