Brewer builds up a head of steam

New design for the brewer’s Dark & Handsome.

BOX Steam, the Wiltshire-based craft brewery, has re-designed the pump clips for its entire range.

The new-look pump clips, designed to commemorate the brewery’s 100th brew, are inspired by 19th century engineer Isambard Kingdom Brunel – whose Box Tunnel is located close to the brewery. Each clip features a short description of the ale as a guide for publicans and consumers.
“We’re delighted to be celebrating our 100th brew and what better way to celebrate than creating a range of new pump clips that will ensure uniformity across the range and look striking on the bar,” said Andy Roberts, managing director at Box Steam Brewery.
“As we expand our range of ales, we are keen to ensure the image of Box Steam Brewery is in keeping with the company’s development.
“By improving the perception of quality through the labels we feel we are reflecting the outstanding beers inside the bottle.”

Image – New design for the brewer’s Dark & Handsome.