New focus on Polish vodka | Scottish Licensed Trade News

Scottish Licensed Trade News

New focus on Polish vodka


POLISH vodka brand Zubrowka is to star in its first ad campaign since its transfer to distributor First Drinks earlier this month.

The bison grass-infused vodka, which moved to First Drinks on July 2 after 13 years with Marblehead Brand Development, is being pitched at 25 to 40 year old consumers through the 18-month marketing campaign, which will include digital and social media activity as well as presence in the on and off-trades.
Visuals for the campaign are based on illustrations by artist Kristjana S Williams.
Hayley Aldous, senior brand manager for vodkas at First Drinks, said newly-appointed brand ambassador Pawel Rolka, who was born in Poland and has worked as a mixologist in London for the past ten years, will spearhead the on-trade activity. “Zubrowka’s unique taste transforms cocktails and mixed drinks – and now it is time for First Drinks to transform Zubrowka into the iconic brand its provenance deserves,” she said.

Image: The campaign is based on illustrations by Kristjana S Williams.

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