Maxxium takes on Irish brands | Scottish Licensed Trade News

Scottish Licensed Trade News

Maxxium takes on Irish brands


DRINKS supplier Maxxium UK has taken over the distribution of Cooley Distillery’s Irish whiskey brands.

The deal took effect on July 2 and adds the Kilbeggan, Connemara, Tyrconnell and Greenore whiskies to the Maxxium portfolio.
It comes after Beam, which co-owns Maxxium with Edrington, completed its acquisition of Cooley Distillery in January.
Maxxium UK MD Huw Pennell said the brands complement its existing portfolio.

Image: Keeping its Cooley: the range of whiskies.

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