Quality and provenance key, producers say

THE quality and provenance of cider brands is behind the category’s ongoing success, the National Association of Cider Makers (NACM) has said.

Gabe Cook, head of marketing for the NACM, said the category is performing steadily in the on-trade, and is continuing to make inroads in the take-home sector.
“All credit to cider makers, big and small, for continuing to deliver great drinks that a growing number of consumers want to enjoy,” he said.
“It is the quality and provenance of ciders now available that is driving interest and sales. There has never been a broader range of consistently excellent ciders.
“As retailers continue to recognise the opportunity and also the innovation and investment by cider makers, we expect people will find even more great drinks from different producers to enjoy.”