Alcohol-free wine targets expectant mums


EISBERG, the alcohol-free wine brand, aims to target pregnant women through a new marketing campaign.

The activity includes the launch of a dedicated ‘pregnancy page’ on the Eisberg website, as well as sampling, social media activity, and a presence in the ‘you and your family’ pregnancy guide, to be published in January.
The website includes tips and advice, blogs written by pregnant women, and a chance for consumers to win an Eisberg-branded luxury baby shower basket.
“By offering a mix of serious advice, peer group recommendations and fun activities aimed at baby showers, Eisberg hopes to build up loyalty amongst this key target group,” said Eisberg brand manager, Fran Draper.