AN on-pack promotion from WKD is set to reward a quarter of a million customers, its brand owner said last week.
The Win A Chair promotion will appear on 6.5 million bottles between now and October.
And via ‘peel and reveal’ labels consumers will find out whether they have won one of several chair-related prizes, like motorised sofas, flight vouchers or tickets to the cinema.
Beverage Brands is supporting the campaign with free point of sale kits, mobile phone apps and through the WKD Facebook page.
“With a £12m prize pool, the instant-win activity will boost sales for stockists and engage and reward consumers who’ll love the opportunity to bag some great prizes,” said marketing director Debs Carter.
The promotion is part of an integrated marketing package worth a claimed £30m lined up to back WKD this year.
