CRABBIE’S owner Halewood International has launched a new RTD.
Lazy Jack’s will launch in the on and off-trades on August 21, aimed at 18-25 year old males.
The 4% ABV drink combines rum and ginger and is recommended served chilled with a wedge of lime. The drink will retail in pubs and clubs in 275ml bottles, and packs of four 275ml and single 70cl bottles in shops.
“Recently there has been a lot of activity and investment within the take home RTD can sector but little in the on-trade,” said Richard Clark, director of innovation at Halewood.
“The respective activity has only led to a 3% increase in the take home and a decline of 14% in the on-trade, proof that the RTD sector needs further innovation to attract lost consumers in the 18-25 age bracket.”