Johnnie Walker | Scottish Licensed Trade News

Scottish Licensed Trade News

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions …

Static sales year

WHILE many categories saw either successes or declines in the past year, Scotch whisky was fairly …

Blended Scotch comes of age

Premium expression relaunched with a new label Diageo has relaunched its Johnnie Walker brand’s Platinum Scotch whisky with a new name – Johnnie Walker …

Responsibility in pole position

THE dangers of drinking and driving are being highlighted through a new ad for Johnnie Walker. The brand’s ‘I’m Not Driving’ campaign includes a new TV …

Johnnie Walker goes for gold this Christmas

DIAGEO is taking a two-pronged approach to Christmas marketing for its Johnnie Walker brand as the spirits firm unveils new packaging for Johnnie Walker Gold …

Diageo toasts Fleetwood golf win

GOLF’S Johnnie Walker Championship trophy was held aloft by Tommy Fleetwood after a dramatic three-way showdown at Gleneagles. Englishman Fleetwood, pictured …

Voyage of discovery for Johnnie Walker

WHEN whisky brand Johnnie Walker travels, it travels in style. Luxury yacht John Walker & Sons Voyager has spent the past year sailing around the world, …

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