Top Brands 2017: The biggest names stand their ground
The top five brands in the Scottish on-trade have held their positions …
Static sales year
WHILE many categories saw either successes or declines in the past year, Scotch whisky was fairly …
Blended Scotch comes of age
Premium expression relaunched with a new label Diageo has relaunched its Johnnie Walker brand’s Platinum Scotch whisky with a new name – Johnnie Walker …
Responsibility in pole position
THE dangers of drinking and driving are being highlighted through a new ad for Johnnie Walker. The brand’s ‘I’m Not Driving’ campaign includes a new TV …
Johnnie Walker goes for gold this Christmas
DIAGEO is taking a two-pronged approach to Christmas marketing for its Johnnie Walker brand as the spirits firm unveils new packaging for Johnnie Walker Gold …
Diageo toasts Fleetwood golf win
GOLF’S Johnnie Walker Championship trophy was held aloft by Tommy Fleetwood after a dramatic three-way showdown at Gleneagles. Englishman Fleetwood, pictured …
Voyage of discovery for Johnnie Walker
WHEN whisky brand Johnnie Walker travels, it travels in style. Luxury yacht John Walker & Sons Voyager has spent the past year sailing around the world, …
Johnnie Walker drops anchor in Glasgow
JOHNNIE Walker is enjoying a stop-over in Glasgow as part of its Voyager marketing activity. Parent company Diageo has taken over the Boutique Bar at the …
