Beefeater | Scottish Licensed Trade News

Scottish Licensed Trade News

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions …

Flying high in the licensed trade sky

Some drinks brands’ cups runneth over in bumper sales year WHILE this year’s CGA list saw a number of brands gaining ground, some names had a stronger year …

Gin firm sees red for redesign

New-look aims to increase visibility BEEFEATER 24 has been given a makeover with a new red glass bottle designed to increase visibility of the gin on the …

Gin benefits as interest in provenance grows

Versatility and local ingredients put spirit back on the cocktail menu GROWING consumer interest in the quality and provenance of food and drink seems to have …

Beefeater owner calls in the reserve

SPIRITS giant Pernod Ricard is to launch a new gin under its Beefeater brand next month. The first permanent introduction to the range since Beefeater 24 in …

Trade feels the love for cocktails

FOR many consumers a cocktail is as much a part of Valentine’s Day as a romantic card or red roses. From an operator’s perspective, however, a strong …

Blends bolster Chivas’ sales

STRONG sales of Paisley-based Chivas Brothers’ blended Scotch whiskies are credited with helping the firm post “impressive” sales figures for the year to …

Beefeater brings new gin to market

CHIVAS Brothers has launched a new limited edition Beefeater gin in time for summer. Developed by master distiller Desmond Payne, Beefeater London Market Gin …

Take a fresh look at gin this summer

GIN fans are being encouraged to take a fresh look at the spirit this summer by the firm behind the Beefeater and Plymouth brands. Chivas Brothers, the gin and …