Exclusive merchandise and trips to Japan are up for grabs in Asahi Super Dry’s multi-million-pound summer promotional effort to drive consumers into bars, restaurants and pubs.
Live from July 20, the ‘Seek, Find & Win’ campaign is aligned to Asahi Super Dry’s new global brand platform, Seek What Is Unique, which ‘guides premium beer drinkers to a more interesting side of life’.
In the Scottish on-trade, consumers will be challenged to find tokens in an AR digital world within Asahi draught stockists, and claim hundreds of merchandise prizes, as well as one of four trips to Tokyo available through the UK campaign.
Marketing director at Asahi UK, Rob Hobart, said: “Asahi Super Dry is built on daring to be different, and Seek What is Unique is a perfect way of showcasing that ethos.
“We’re thrilled to be giving back to our partners and consumers who have made Asahi Super Dry’s impressive double-digit growth possible in recent years, with a giveaway promotion that is guaranteed to engage our target audience and drive sales, profits and footfall.”
