Rita Greenwood, chief investment officer at William Grant & Sons, has been appointed as the new chair of the Scotch Whisky Association Council.
With 23 years’ experience within the Scotch whisky industry, Greenwood has been a member of the William Grant & Sons Executive Board since 2017.
Her appointment as the SWA’s 24th chair – and first female chair in the Association’s 114-year history – comes at what is described as a ‘pivotal time’ for the sector, as it navigates global trade pressures, tariff uncertainty, regulatory change, and the transition to a more sustainable operating model.
As SWA chair, Greenwood will spend a two-year term leading the Association’s Council of 16 representatives from member companies, which collectively helps shape the strategic direction and policy priorities of the Scotch whisky industry as a whole.
SWA chief executive, Mark Kent, said: “Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry.
“Scotch whisky is being significantly impacted by multiple headwinds both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth.
“The work of the SWA Council is vitally important to ensure Scotch whisky is best placed to make the most of future opportunities,” said Kent. “Rita’s experience, passion, and deep understanding of the Scotch whisky sector will help to drive forward the important work before us, ensuring the industry reaches 2030 in a position of strength.”
Greenwood commented: “I am proud to take on the role of chair at such an important moment for the Scotch whisky industry.
“The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges and unlocking long-term growth opportunities.
“Scotch whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so, it is more important than ever that we continue to raise its profile,” she said.
“I am committed to ensuring a sustainable future for Scotch whisky and am looking forward to working with Council colleagues and the SWA team to help ensure the industry continues to thrive in the years ahead.”
