Greene King has brought together its supplier partners from across the hospitality industry to help raise funds for its long-term charity partner, Macmillan Cancer Support.
The fourth Macmillan Gala Dinner was hosted by the pub company and brewer at the Celtic Manor Resort, Newport, with support from Billington Foods, Budweiser Brewing Group, Asahi UK, Maris Seafoods, Fresh Direct, Coca Cola European Partners, GXO Logistics and Pernod Ricard.
It is anticipated that the event has raised over £300,000 for the cancer charity.
Before dinner, there were various activities for guests to enjoy throughout the day, including golf and a cooking master class with Michelin starred chef and winner of the Great British Menu, Adam Handling MBE.
In the evening, TV presenter Mark Durden Smith led the proceedings, which included a speech from Tricia Timms, Cancer Information Nurse Specialist on Macmillan’s Support Line, which earned a standing ovation from the guests.
Greene King has been a partner of Macmillan Cancer Support since 2012 and has raised over £23 million for the charity to date, with team members across its pubs, breweries and offices hosting fundraising events and taking on challenges to raise money.
At the beginning of this year the company announced that it would be dedicating the first six-months of fundraising towards Macmillan’s Support Line which is a lifeline for those living with cancer and their loved ones, with trained professionals offering confidential support by telephone, email and webchat.
Greene King CEO, Nick Mackenzie, said: “This brilliant event truly showcased the incredible impact we can achieve when the hospitality industry comes together.
“With the support and generosity of our sponsors and guests, we’re delighted that we’ve raised a significant amount for Macmillan, a charity that touches the lives of so many. My thanks go out to everyone involved for their hard work in making this possible.”
