
Drinks industry professional and Keeper of the Quaich Natalie Tennent is bringing her expertise to The Whisky Exchange, where she is to drive the company’s next phase of growth as its new managing director.
With 30 years of experience at Britain’s oldest wine and spirits merchant, Berry Bros. & Rudd, Tennent comes with a wealth of expertise accrued from a variety of commercial, finance and operations roles.
Most recently, in her role as Berry Bros. & Rudd’s chief commercial officer, Tennent has driven international expansion, developing a wide range of experiences to appeal to consumers worldwide.
This background has, her new employers said, given her with a deep understanding of the ever-changing landscape in which The Whisky Exchange, Speciality Drinks and Whisky.Auction operate.
Following a three-and-a-half year tenure managing the transition of the company into the Pernod Ricard ‘ecosystem’, deputy managing director Olivier Gasperin will now be returning to Pernod Ricard HQ.
Nicolas Oudinot, CEO of the Direct-to-Consumer Business Unit of Pernod Ricard, said: “I would like to take the opportunity to thank Olivier Gasperin, who has been instrumental in managing the integration of The Whisky Exchange into the Pernod Ricard group, while keeping the specificity of its DNA and a complete neutrality.
“We are delighted to have Natalie on board. With her extensive experience in international business development of fine wines and spirits, I am confident that she will successfully lead the company on its journey to becoming the global destination for connoisseurs and enthusiasts of fine spirits.”



















