British mixer brand Schweppes has announced film and television star Lucien Laviscount as its new ‘face’.
As connoisseurs of carbonisation since 1793, Schweppes has history and heritage aplenty – but made it clear that it is partnering with Laviscount to bring some ‘modernity and attitude’ to the brand.
Thus the actor will now bring his ‘unparalleled charm and charisma’ to two short films for Schweppes this year, the first of which has now been released, showing him curating a stylish summer soiree featuring a variety of Schweppes serves.
“When I’m not filming, I’m all about getting together with friends and family for perfectly mixed drinks and good vibes.” said Lucien, “Schweppes has always been my go-to mixer for those long, sun-drenched days – that crisp fizz just adds a touch of elegance to any moment.
“I’ve been loving the new purple Tropical Soda – it tastes and looks amazing. It’s going to be the drink of the summer.”
Vice-president of commercial development at Coca-Cola Europacific Partners GB, Rob Yeomans, said: “Schweppes has always been about bringing a touch of sophistication to everyday moments – and this partnership with Lucien brings that to life in a fresh, modern way.
“His effortless style and magnetic energy perfectly captures the spirit of the brand and where we’re heading next.
“As we continue to expand the Schweppes portfolio with standout serves like Tropical Soda, and now Schweppes Mix, our new range of bar-quality ready-to-drink cocktails, this is a timely and exciting moment to show how Schweppes can elevate any social occasion, from relaxed get-togethers to celebratory nights in.”
